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Rock the Groundz Concert Access Passes
Client: Rock the Groundz Music and Camping Festival

Project Overview:
The Rock the Groundz Music and Camping Festival is held annually the second weekend of July at the Stevens County Fairgrounds in Morris, Minnesota. The two-day event hosts five bands and provides on-site camping for over 300 guests.

Two separate passes were produced: An all-access pass for talent and production personnel, and a VIP credential pass available for purchase and promotional purposes.

The All-Access credential utilized a bright yellow background with the festival logo and band information that could be easily seen by security personnel.

In 2012, Rock the Groundz created the 'GroundZero Backstage Bar' to provide better customer service for production personnel and talent. The event offered a limited amount of VIP-credentials to be sold and given away for promotional purposes to concert-goers and received discounted food and beverage purchases, and allowed access for a meet and greet with all of the bands.

Both credentials were printed by our vendor with provided lanyards.

My Role in Project:
I used Adobe Photoshop and Adobe Illustrator to design the credentials for the 2012 event.


  Rock the Groundz Access Passes